KITARA FC AND KINYARA SUGAR EXTEND PARTNERSHIP IN UGX 300M DEAL
Kitara Football Club has extended its sponsorship agreement with Kinyara Sugar Limited for another two years in a deal valued at UGX 300 million.
The previous contract was set to expire in October, but Kinyara moved early to renew the partnership. The new agreement was signed this afternoon at the company’s headquarters in Masindi.
Speaking during the unveiling, Kinyara CEO Mr. Ramalingam Ravi said the club’s consistent success on the pitch played a big role in the company’s decision to continue supporting the Royals.
“From the management side, we appreciate Kitara Football Club for their continuous and victorious excellence in Ugandan football,” Ravi said. “We are proud to be a key sponsor, and we congratulate the club and the entire team,” Ravi said.
He added:
“We are also happy to announce that we are extending our engagement to continue this journey with Kitara Football Club. I want to take this opportunity to congratulate the management for lifting and transforming the image and standard of football across the Bunyoro community. That is what we are most proud of, and we wish them a great season ahead.”
Kitara FC CEO Mr. Joshua Atugonza was also present at the function. He praised Kinyara’s continued commitment to the club, describing the renewal as another milestone in a relationship built over several years.
“Today we’ve witnessed yet another huge occasion,” Atugonza said. “We are here at the Kinyara Sugar Limited headquarters to renew our partnership, and we appreciate the financial support Kinyara has given us over the years. We don’t take it for granted.”
Kinyara and Kitara have enjoyed a fruitful partnership over the past two seasons, with the sugar manufacturer’s logo featuring prominently on the front of the Royals’ training and matchday jerseys.
Kitara capped last season by winning the Stanbic Uganda Cup, and the club will now step onto the continental stage in the CAF Confederation Cup this September. Atugonza believes this renewed backing from Kinyara will be key to helping the club compete at that level.
“This is why they have trusted us with another two-year deal,” he added. “I want to thank the management of Kinyara Sugar Limited for continuing to trust us with their logo. We promise to carry it high now that we are heading into continental football. This brand will travel beyond Uganda’s borders.”
As Kitara prepares for the 2026/27 season, the renewed partnership will give Kinyara Sugar Limited continued visibility across the Uganda Premier League, the CAF Confederation Cup, and the Stanbic Uganda Cup.
The deal also includes branding rights at all Kitara home matches, joint appearances at press conferences, and expanded fan engagement activities across the Bunyoro region.