Arsenal And Visit Rwanda To Conclude landmark Eight-season partnership In June 2026 .

Arsenal And Visit Rwanda To Conclude landmark Eight-season partnership In June 2026 .

Arsenal and Visit Rwanda have announced they’ll conclude their landmark eight-season partnership at the end of this season, in June 2026.

This collaboration, which included Visit Rwanda as Arsenal’s first Official Sleeve Partner, has been a game-changer for Rwanda’s tourism industry, with visitor arrivals reaching 1.3 million in 2024 and tourism revenues rising to $650 million, a 47% increase since the partnership began .

The partnership has not only promoted conservation and sustainable tourism but also inspired millions of supporters to discover Rwanda’s natural beauty and cultural heritage.

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Some standout moments include Rwanda Heritage Day at Emirates Stadium and visits from Arsenal players and staff, such as Alex Scott and Mathieu Flamini, who experienced Rwanda’s mountain gorilla trekking and Big Five safaris .

Rwanda’s Chief Executive Officer, Jean-Guy Afrika, expressed pride in the partnership’s achievements, stating it “broke new ground for tourism boards around the world”.

Arsenal’s CEO, Richard Garlick, also thanked Visit Rwanda for their support, saying it played a crucial role in driving forward their ambitions.

The partnership’s conclusion reflects Visit Rwanda’s broader strategy to diversify its global sports partnerships and expand into new markets, supporting the next phase of its tourism and investment ambitions .